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Williams-Sonoma Cookware Direct Mailer

Client: This is a direct mailer for a new line of Williams-Sonoma cookware.  

Challenge: Williams-Sonoma wanted a direct mail piece to raise awareness for their new line of high-quality, affordable cookware, and ultimately drive sales.  

Solution: This cookware was designed for 22-30 year-olds who desire restaurant-quality pots and pans but whose budgets might not match their tastes. The copy is designed to impart the benefits of purchasing the product, while reminding them of its affordability. 

Williams Sonoma spec ad copywriter
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