Client: This is a direct mailer for a new line of Williams-Sonoma cookware.  

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Challenge: Williams-Sonoma wanted a direct mail piece to raise awareness for their new line of high-quality, affordable cookware, and ultimately drive sales.  

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Solution: This cookware was designed for 22-30 year-olds who desire restaurant-quality pots and pans but whose budgets might not match their tastes. The copy is designed to impart the benefits of purchasing the product, while reminding them of its affordability.