Good writing is both creative and deliberate.

My background in creative writing has taught me how to communicate artfully, while my education in copywriting has taught me the importance of choosing the right words.

kendra lisum missoula copywriter

This means you’re getting a strategic partner with a creative streak who can craft messages that convert.

Creative writing is the backbone of copywriting. One seeks a connection to the reader to elicit an emotion, while the other seeks a connection to elicit an action.

 

In both, every single word carries its own meaning, importance, and nuance. It’s in searching for these right words that I excel — so you get the right message for the right audience delivered with just the right amount of creativity to make prospects fall in love.