Kendra Lisum

Client: The Missoula Urban Demonstration Project (MUD) is a local non-profit specializing in sustainable living through services such as a tool library, live demonstrations, and education. 

​

Challenge: MUD wanted a welcome email that introduced the non-profit to newcomers, educated them about what they have to offer, and ultimately get them to become members. If they were already members, the email would reiterate the benefits and remind them of what's available. 

​

Solution: The key to warming up potential members without boring existing members is to focus on the benefits. In the email we focused on the benefits of membership, talked about the tool library and how it works, and the workshops MUD offers throughout the year. In addition, we wanted to ensure MUD's mission statement was front and center.