Client: This is a sales email for A-1 Performance Motor Oil, a product that makes car engines work more efficiently than any other motor oil on the market.

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Challenge: The email is designed to increase awareness of the product and drive purchases. 

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Solution: The email appeals to the audience, which in this case includes men who own and take pride in their expensive and/or performance cars. Words like “smooth” and “pure” and "clean-burning" add to the imagery of an efficient motor oil that will keep their cars running longer.