Client: This is a banner ad for the fictional toy company, ABC Toys. ABC Toys is a website that sells educational toys for babies and children. 

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Challenge: ABC Toys wanted an ad designed to increase the visitor rate to the website, where they can peruse the full selection of merchandise.

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Solution: The copy appeals to the target audience, which in this case means parents who are very concerned with making sure that their young children get every opportunity to develop their minds as best they can. The images showcase the merchandise as being both fun and engaging.