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  • Kendra Lisum

5 Ways Hiring a Copywriter Can Put More Money in Your Pocket

I've covered why good writing is essential to your business. Now I'm going to cover why hiring a copywriter will absolutely put more money in your pocket.

1. Time is money

Savvy business owners know the importance of outsourcing. Costs are cut by hiring freelancers or subcontractors to handle specific tasks: accounting, IT, sometimes staffing and administrative tasks. Why should writing be any different? Bad writing can be bad for business.

2. We know the importance of a USP

A unique selling proposition is what sets you apart from everyone else. It tells your customers what you can do for them that no one else can. Copywriters know the importance of a good USP. If you have one, great. If you don't, we can help you craft one. Because what sets you apart is what drives customers to your door.

3. We know time-tested techniques

We study the greats. We know what works and what doesn't. We know how to tap into the emotion that drives customers to buy because we practice and study this everyday. This is our passion and our job - and we take it very seriously. When you're in the thick of things, it can be hard to know what your customers need to hear to buy from you -- we can help craft the right message to get prospects beating down your door, money in hand.

4. We don't make money if you don't make money.

If what we write doesn't work for our clients, we know they won't come back. So we strive to craft the unique right message for your business that will translate into more sales.

5. We aren't intimidated by 6 seconds.

That's how long your message has to catch a prospect's attention. Copywriters know the best way to capture that attention is with a great headline. We know how, once captured, to sustain attention with informative, enjoyable, and compelling content. Content that's engaging and authentic helps build trust...and once you have their trust, they will give you their dollars.

Your business is your passion. Writing is ours. The time you spend on marketing and writing is time not spent on doing what you love: growing your business.

Ready to make more money? Contact me today!

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